RUDN Global Expansion

About the programme

RUDN Global Expansion is a corporate programme for companies entering international markets that want to do it with a working strategy rather than on optimism. It consists of four educational-and-practical blocks, corporate tracking of the team to build managed growth, and an on-site module in a focus country. The format and schedule are adapted to the company's goals, request and participants.

Who it is for

• Executives focused on taking the company into international markets
• Heads of development and new-product directions in corporations
• Managers responsible for business development

Programme goals

• Gain systematic knowledge for the company's international development and market entry
• Create and implement a working international-development strategy
• Master best practices in foreign trade
• Build a network of B2B and B2G contacts in focus countries

Advantages

• International-level practitioner lecturers and modern, hands-on tools
• Mentoring and expert support from professional practitioners
• On-site modules in Asia, the Middle East, Latin America and Africa
• Access to business communities and decision-makers in focus countries

How we design and run the programme

1. A meeting with the company to clarify the request and define the participants
2. Preparation and approval of the programme, its key blocks, format and timeline
3. A strategy session with key participants: goals, tasks, timelines and areas of responsibility for market entry
4. Selecting and agreeing experts, a business tracker and practitioners
5. Delivering the modules according to the approved programme
6. A strategy session to defend the projects and define the next steps

What graduates gain

The tools to perform the roles of director of a foreign branch or network, international-development director, marketing director and product-development director.

Format and qualification

Duration is from 6 months. On campus, online and on-site modules, with a schedule that fits the team. On completion you receive a RUDN professional retraining diploma.