Programs

MBA “Global Expansion. Entering new markets”

A classic modular MBA specialisation in international business development: 22 modules and 1,800 academic hours (680 in class). The programme concludes with the defence of a capstone project — a company development roadmap.

Curriculum

What you will study

6 modules — from strategy and finance to people, operations and growth.

01
1

Strategy & management

Strategic management under globalisation.

  • Foundations of strategic management
  • Designing the market-entry strategy
  • Management under globalisation
  • Change management
02
2

Markets, sales & marketing

Research markets and build sales across countries.

  • International market research
  • Managing sales across countries
  • Modern marketing
  • Marketing and business communication
03
3

Finance & investment

Manage money and risk in international business.

  • Financial planning for international business
  • Investment project appraisal
  • Currency risk management
04
4

Leadership & innovation

Lead teams and scale through innovation.

  • Leadership in a culturally diverse environment
  • Effective communication in a global environment
  • Adopting innovation for scaling
05
5

Law, foreign trade & logistics

Exporting by the rules: law, tax, customs, supply.

  • International trade law
  • Fundamentals of export regulation in Russia
  • Tax law and accounting in export
  • Customs regulation of export operations
  • Supply-chain optimisation
06
6

Practice & capstone project

Apply it all to your company roadmap.

  • Masterclasses
  • Entrepreneurs’ mastermind “Running the company”
  • Preparation and defence of the capstone project (company development roadmap)

About the programme

MBA “Global Expansion. Entering new markets” is a classic modular programme for executives and entrepreneurs who prepare their company for international development systematically. It covers 22 modules and 1,800 academic hours, 680 of them in class, combining a solid management foundation with applied modules on entering foreign markets.

What you will learn

  • Build a market-entry strategy and manage under globalisation
  • Research foreign markets and build sales and marketing across countries
  • Manage finance, currency risk and investment projects in international business
  • Navigate international trade law and export, tax and customs regulation
  • Optimise supply chains and adopt innovation for scaling

Programme structure

The programme consists of 22 modules grouped into thematic blocks — from strategic management and market research to law, foreign trade and logistics. It concludes with masterclasses, an entrepreneurs' mastermind and the preparation and defence of a capstone project — a company development roadmap.

Format and qualification

On campus or online, on a modular schedule. On completion you receive a RUDN professional retraining diploma awarding the MBA qualification.

Faculty & experts

Irina Gerasimenko

Irina Gerasimenko

Expert in strategic transformation and change management

Стратегия

More than 16 years in the strategic transformation of companies with annual turnover of up to 20 billion roubles. She leads the leadership and change-management block.

Olga Vasilieva

Olga Vasilieva

Senior lecturer

Личная эффективность

Author and host of a series of trainings on developing intellectual potential and personal effectiveness.

RG

Renata George

Investor, VC partner

Венчурные инвестиции

A syndicator at iZBA VC who invests in early-stage technology companies. Forbes named her among the Top Women in Venture Capital twice — in 2012 and 2015.

AC

Alexander Chumikov

Doctor of Sciences, professor

Коммуникации

A professor at RUDN and the author of more than 40 textbooks and monographs on communications and public relations. His honours include the IPRA Golden World Awards.

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